AP’s 150th Anniversary: A Milestone Year

2025 is shaping up to be a landmark year for Audemars Piguet — and for anyone who loves the artistry, innovation, and quiet confidence this Swiss powerhouse has brought to watchmaking for a century and a half.

More Than Just a Birthday

AP isn’t just blowing out candles; they’re stepping boldly into the future. As part of their 150-year celebration, the brand is expanding its production facilities in Le Brassus.

Now, that might not sound glamorous at first — but for those of us who live and breathe luxury timepieces, it’s big news. More space means more room for innovation, more capacity to meet the ever-growing demand, and, most importantly, a deeper commitment to keeping their craft entirely in-house.

The Power of Independence

It’s easy to forget that despite being one of the most sought-after names in watchmaking, Audemars Piguet has always remained independent, still owned by the founding families.

That independence is part of what allows them to make daring moves, from the groundbreaking Royal Oak in 1972 to the more recent Royal Oak Offshore and Code 11.59. The expansion signals that AP is preparing for the next chapter — and they’re doing it on their own terms.

Why Collectors Feel the Pull

For collectors, the anniversary is a chance to reflect on why AP has such a magnetic pull. Their watches aren’t just beautiful; they’re bold statements of design and engineering.

They carry a certain energy — the kind that comes from a brand unafraid to challenge tradition while still respecting its roots.

What to Expect in 2025

I wouldn’t be surprised if we see some special releases tied to the 150th, perhaps even limited-edition Royal Oaks that will have us all scrambling for allocation.

If history is anything to go by, they’ll find the perfect balance between celebrating their heritage and showcasing where the future is headed.

The Next 150 Years

AP has always been more than a watchmaker; they’re a storyteller, a pioneer, and, frankly, a bit of a rebel in the best way possible.

And in 2025, they’re writing a new chapter — one I suspect we’ll be talking about for the next 150 years.