Luxury Watch Care Made Simple: Essential Tips for Owners

January 5, 2025 Adam Rad

Owning a luxury watch is more than an investment; it’s a reflection of your style and sophistication. Whether it’s a Rolex, Patek Philippe or Audemars Piguet, maintaining your timepiece ensures it stands the test of time—both in function and appearance. Here’s a concise guide to caring for your prized possession, with some clear do’s and don’ts to keep it in pristine condition.

Do’s

1. Regular Cleaning

Use a soft, lint-free cloth to wipe down your watch after wear to remove dirt, oils or sweat. For water-resistant models, a gentle rinse with lukewarm water and mild soap is ideal.

2. Schedule Servicing

Luxury watches require regular servicing—typically every 3–5 years—by an authorised professional. At The Watch Co Australia, we provide professional watch servicing for a reasonable fee, ensuring your timepiece stays in peak condition.

3. Store Safely

When not in use, store your watch in its original box or a dedicated watch case. A safe, humidity-controlled environment is essential to prevent damage.

4. Wind with Care

For manual or automatic watches, wind gently and avoid over-tightening. Follow the manufacturer’s guidelines to avoid unnecessary strain on the movement.

Don’ts

1. Avoid Water Unless Specified

Even water-resistant watches have limits. Avoid exposing your watch to water unless it’s designed for diving or swimming.

2. Skip Harsh Chemicals

Perfumes, cleaning agents and even some skincare products can tarnish metal and damage leather straps. Apply such products before putting on your watch.

3. Expose to Extremes

Avoid prolonged exposure to extreme temperatures, strong magnetic fields or sudden shocks, which can affect accuracy and damage internal components.

4. Wear Jewellery That May Scratch

Avoid wearing bracelets, bangles, or other jewellery on the same wrist as your watch. These can cause scratches on the case and bracelet, detracting from its flawless finish.

5. DIY Repairs

Never attempt to open or repair your luxury watch yourself. This can void warranties and lead to further damage. This includes adjusting your watch band!

What We Offer:

At The Watch Co Australia, we’re here to help you care for your investment. We offer complimentary watch band adjustments to ensure the perfect fit and professional servicing to keep your timepiece running flawlessly.

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