How to Store Your Luxury Watches

Luxury watches aren’t just accessories - they’re investments, heirlooms and in many cases, irreplaceable pieces of craftsmanship. Whether you own one timepiece or an entire collection, proper storage is absolutely essential. Not just to keep them looking their best, but to ensure they hold their value over time.

Here’s a straightforward guide on how to store your watches safely and sensibly.

1. Invest in a Quality Safe

Security should always come first. A high-quality safe - ideally fireproof and bolted down -is a must for serious collectors. Choose one with padded interiors or custom watch drawers to avoid scratches or movement. A safe protects against theft but it also offers peace of mind when you’re away from home.

2. Use Watch Winders for Automatics You Rotate Often

If you own automatic watches that you don’t wear daily (like a Rolex Day-Date or Patek Philippe Annual Calendar), a watch winder can be a smart investment. It keeps the movement running and prevents lubricants from settling. That said, you don’t need a winder for every piece - only for those you wear regularly or with complications that are tedious to reset.

3. Control Humidity and Temperature

Watches don’t like extremes. Storing them in damp or overly hot environments can affect the movement, degrade seals or even damage straps. Ideally, keep your collection in a cool, dry place with minimal exposure to direct sunlight. A dehumidifier can be helpful in more humid climates.

4. Keep Original Boxes and Papers

Aside from offering protection, original boxes and papers can significantly increase the resale value of your watch. If you're not storing the watch in its original box, keep all paperwork in a secure location - it’s part of the watch’s story and proof of authenticity.

5. Consider Insurance

If you’ve built a collection of any value, insuring it should be a no-brainer. Whether it’s through a specialised watch insurer or under your home and contents policy, make sure you have documented valuations and receipts. At The Watch Co Australia, we provide itemised tax invoices, which are ideal for insurance and international travel.

Final Word

Storing your luxury watches properly isn’t about being fussy - it’s about protecting the value, beauty and heritage of each piece. Whether you’re just starting out or have been collecting for years, a little care goes a long way.

If you're ever unsure about the best way to store or care for a watch, reach out - we’re always happy to help you protect your investment.

Tip: Buying from The Watch Co Australia means your watch comes with proper documentation and support, making insurance and resale easier down the track.