Iconic Watch Collaborations That Changed the Industry

The watch world has always had a flair for partnerships that spark imagination. Whether it’s a celebrity name on the dial, a nod to a legendary car brand or a limited edition for a world-class sporting event, some collaborations have become icons in their own right.

Rolex & Wimbledon
Rolex’s long-standing partnership with Wimbledon is subtle yet powerful — from the iconic clocks courtside to the green-and-gold branding that perfectly reflects the tournament’s heritage. For collectors, the exclusive Wimbledon dial on the Datejust is a standout: featuring a sophisticated grey slate dial paired with striking green Roman numerals, it elegantly combines sporty tradition and refined style.

Patek Philippe & Tiffany & Co.
A modern-day collaboration that made headlines is Patek Philippe’s partnership with Tiffany & Co., producing co-signed dials on select Nautilus and Calatrava models. This union of two luxury titans adds exclusivity and instantly increases desirability, making these pieces particularly special for collectors worldwide.

Audemars Piguet & LeBron James
Audemars Piguet’s collaboration with basketball superstar LeBron James introduced limited edition Royal Oak Offshore watches that blend high-performance materials with bold design cues inspired by the athlete’s style and spirit. These watches perfectly encapsulate AP’s push into modern, dynamic luxury for a new generation of collectors.

Audemars Piguet & Marvel
Audemars Piguet’s bold collaboration with Marvel brought comic book heroes to the luxury watch arena. The Royal Oak Concept “Black Panther” is a striking fusion of fine watchmaking and superhero culture — an example of how AP is courting a new generation of enthusiasts with unique, conversation-starting pieces.