Style Icons, Celebrities and Their Signature Watches (2024–2025)

Luxury watches have long been the secret weapon of the style elite. Whether stepping onto the red carpet, performing on stage or sitting courtside, today’s biggest names continue to elevate their image with timeless timepieces from Rolex, Patek Philippe, Audemars Piguet and Omega. Here’s how some of the world’s most recognisable faces have made wristwear part of their signature look over the past 12 months.

1. Lionel Messi – Audemars Piguet Royal Oak Concept "Companion" Tourbillon (KAWS Edition)

When Lionel Messi wore the Royal Oak Concept Tourbillon “Companion” - a striking collaboration between Audemars Piguet and KAWS—it sent the watch world into a frenzy. This futuristic, angular piece fuses mechanical innovation with modern art in a way few other watches can.

Style note: With its sculptural case, bright colours and visible tourbillon, this is not a watch for the faint-hearted. Messi’s selection proves he’s not just a football genius, he’s a trendsetter unafraid to embrace bold, avant-garde luxury.

2. Hailey Bieber – Audemars Piguet Royal Oak Mini Frosted Gold

Hailey Bieber has embraced the mini-watch renaissance with her Royal Oak Mini Frosted Gold. Measuring just 23mm, it’s proof that small watches are making a big comeback. The hammered “frosted” finish developed by jeweller Carolina Bucci adds a shimmering, almost diamond-like sparkle.

Style note: This AP radiates feminine strength. Hailey layered hers with stacked bracelets and a metallic mesh gown, giving it a jewellery-like presence that’s both chic and effortless.

3. Pusha T – Rolex Daytona "Rainbow" in Yellow Gold

Rapper Pusha T didn’t just attend the 2025 Met Gala—he owned it, wearing the ultra-rare Rolex Daytona Rainbow in yellow gold. A timepiece often associated with celebrities like Pharrell and Post Malone, the Rainbow has become a grail watch for high-level collectors and hip-hop royalty alike.

Style note: Pusha’s wristwear was more than bling, it was a flex that reflects both taste and cultural capital. The sapphires, diamonds and warm gold casing made it the crown jewel of his all-black ensemble.

4. Drake – Patek Philippe 40th Anniversary Nautilus

A long-time collector of high-end watches, Drake stepped into true haute horology territory with the 40th anniversary Nautilus- one of only 1300 pieces. The 18ct white gold bracelet keeps it subtle, while the complexity of the movement marks it as a serious collector’s piece.

Style note: Drake’s decision to pair this timepiece with casual streetwear during a music video shoot was classic him, blending the worlds of fine watchmaking and hip-hop cool without compromise.

5. Serena Williams – Audemars Piguet Royal Oak Mini Frosted Yellow and Pink Gold Quartz

Tennis icon Serena Williams has long been a celebrated ambassador for Audemars Piguet, but her recent appearance at the ESPY Awards stole the show for reasons beyond her winning smile. Taking the stage as a presenter, Serena sported two Royal Oak Mini models—one in Frosted Yellow Gold and the other in Pink Gold—stacked effortlessly on the same wrist. The shimmering duo played beautifully against her sleek, figure-hugging black gown, creating a look that was as confident as the champion herself.

Style note: Who says you have to pick just one? Serena proves that stacking two luxury timepieces on the same wrist isn’t just allowed—it’s fabulous. The frosted finishes and warm gold tones create a delicious contrast, while the double-up effect sends a clear message: sometimes more really is more.

Timeless Icons, Modern Statements

In 2025, the connection between celebrity and luxury watches is stronger than ever. What’s most interesting is the variety, not just in brand, but in how each person brings their own personality to the wrist. Whether it’s Drake’s streetwear or Serena’s power-watch styling, each of these icons demonstrates that a great watch does more than tell time - it tells a story.