Style Icons, Celebrities and Their Signature Watches (2024–2025)
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Luxury watches have long been the secret weapon of the style elite. Whether stepping onto the red carpet, performing on stage or sitting courtside, today’s biggest names continue to elevate their image with timeless timepieces from Rolex, Patek Philippe, Audemars Piguet and Omega. Here’s how some of the world’s most recognisable faces have made wristwear part of their signature look over the past 12 months.
1. Kylian Mbappé – Omega Speedmaster Moonwatch “Canopus Gold”
French football sensation Kylian Mbappé has quickly become a style icon both on and off the pitch. Seen earlier this year wearing the Omega Speedmaster Moonwatch in Canopus Gold, Mbappé chose a reference that quietly communicates status. Made from Omega’s proprietary 18ct white gold alloy, this timepiece blends vintage-inspired design with cutting-edge luxury.
Style note: Mbappé’s pairing of the Moonwatch with a minimalist tux gave the look a modern twist - proving how a heritage chronograph can be effortlessly elevated for formal wear.
2. Lionel Messi – Audemars Piguet Royal Oak Concept "Companion" Tourbillon (KAWS Edition)
When Lionel Messi wore the Royal Oak Concept Tourbillon “Companion” - a striking collaboration between Audemars Piguet and KAWS—it sent the watch world into a frenzy. This futuristic, angular piece fuses mechanical innovation with modern art in a way few other watches can.
Style note: With its sculptural case, bright colours and visible tourbillon, this is not a watch for the faint-hearted. Messi’s selection proves he’s not just a football genius, he’s a trendsetter unafraid to embrace bold, avant-garde luxury.
3. Hailey Bieber – Audemars Piguet Royal Oak Mini Frosted Gold
Hailey Bieber has embraced the mini-watch renaissance with her Royal Oak Mini Frosted Gold. Measuring just 23mm, it’s proof that small watches are making a big comeback. The hammered “frosted” finish developed by jeweller Carolina Bucci adds a shimmering, almost diamond-like sparkle.
Style note: This AP radiates feminine strength. Hailey layered hers with stacked bracelets and a metallic mesh gown, giving it a jewellery-like presence that’s both chic and effortless.
4. Pusha T – Rolex Daytona "Rainbow" in Yellow Gold
Rapper Pusha T didn’t just attend the 2025 Met Gala—he owned it, wearing the ultra-rare Rolex Daytona Rainbow in yellow gold. A timepiece often associated with celebrities like Pharrell and Post Malone, the Rainbow has become a grail watch for high-level collectors and hip-hop royalty alike.
Style note: Pusha’s wristwear was more than bling, it was a flex that reflects both taste and cultural capital. The sapphires, diamonds and warm gold casing made it the crown jewel of his all-black ensemble.
5. Regé-Jean Page – Patek Philippe Calatrava 6119G
British actor Regé-Jean Page showed us that elegance is eternal when he wore the Patek Philippe Calatrava 6119G to a luxury gala earlier this year. With its signature hobnail bezel and slim manual-wind profile, this watch is the definition of “quiet luxury.”
Style note: His tailored dinner jacket, soft pocket square and the white gold Calatrava formed a trio of understated refinement. It’s the kind of piece that whispers prestige rather than shouts it.
6. Drake – Patek Philippe Nautilus 5740/1G Perpetual Calendar
A long-time collector of high-end watches, Drake stepped into true haute horology territory with the Nautilus 5740/1G, the first perpetual calendar in Patek’s famed sports line. The 18ct white gold bracelet keeps it subtle, while the complexity of the movement marks it as a serious collector’s piece.
Style note: Drake’s decision to pair this timepiece with casual streetwear during a music video shoot was classic him, blending the worlds of fine watchmaking and hip-hop cool without compromise.
7. Serena Williams – Audemars Piguet Royal Oak Offshore Chronograph
Tennis legend Serena Williams has long been a face of Audemars Piguet, but it was her recent outing in the Royal Oak Offshore Chronograph in rose gold with a diamond-set bezel that drew headlines. Its larger case and aggressive styling make it a favourite among bold personalities.
Style note: Serena matched the oversized AP with a sharply tailored pantsuit, proving once again that masculine-coded timepieces can deliver incredible impact in women’s fashion when styled with purpose.
Timeless Icons, Modern Statements
In 2025, the connection between celebrity and luxury watches is stronger than ever. What’s most interesting is the variety, not just in brand, but in how each person brings their own personality to the wrist. Whether it’s Mbappé’s clean elegance, Drake’s streetwear or Serena’s power-watch styling, each of these icons demonstrates that a great watch does more than tell time - it tells a story.
