Rolex Price Increases in 2025: A Breakdown by Watch Type and Material

Rolex has adjusted prices across its collection for 2025, with increases varying by model and material. Iconic pieces like the Daytona, Submariner and Datejust are now priced higher, as are variations in stainless steel, two-tone and full gold finishes.

The Daytona lineup saw the most significant changes. Gold Daytonas (in white, yellow and Everose gold) experienced the highest increase at 14%. Meanwhile, the platinum Daytona rose by just 1%, the stainless steel Daytona by 3% and the two-tone Yellow Rolesor Daytona by 6%. Other models saw more moderate adjustments, with Yellow and Everose Rolesor pieces increasing by 5% and full gold models rising by 7%.

Rolex’s reasoning behind these adjustments is tied to its strategy of preserving exclusivity and maintaining its reputation for precision and quality. Rising production costs and the increased demand for precious materials like gold have also contributed. By carefully controlling supply and responding to global demand, Rolex ensures its timepieces remain highly sought-after and retain their long-term value.

For customers of The Watch Co Australia, this price increase reinforces the investment value of a Rolex. Whether you’re drawn to the versatility of a stainless steel Submariner or the prestige of a gold Daytona, securing your timepiece now could prove advantageous.

With new stock arriving at higher 2025 prices, secure your Rolex now from our existing 2024 stock while it lasts. Our team is ready to assist you in finding the perfect timepiece to match your style and needs. Owning a Rolex remains a mark of success and refinement—and now, more than ever, a testament to timeless value.